Our Approach

①Profiling Management


プロファイリングマネジメントとは、「共有の構想 (Shared Concept) 」を「プログラム憲章 (Why to do) 」として炙り出していくフレームワークです。

プロファイリングマネジメントのフレームワークは、To-Be Model という望ましい状態と、As-Is Model という現在の状態があり、As-Is からTo-Be に到達するにはいろいろな道筋 (シナリオ) があるという考え方です。この考え方によれば、問題解決とは To-Be と As-Is をはっきりさせ、As-Is と To-Be の差を解消するための最善の手段を選択する (Gap Analysis) ことであるということです。

Profiling management is a framework for developing "Shared Concept" as "Program Charter (Why to do)".

The profiling management framework is based on the idea that there is a desirable state called the To-Be Model and a current state called the As-Is Model, and that there are various ways (scenarios) to reach from As-Is to To-Be. 

 According to this idea, problem solving is to clarify To-Be and As-Is and to select the best method to eliminate the difference between As-Is and To-Be (Gap Analysis). 



Profiling Management Roadmap



 The structure is as follows.


1. 環境分析

Environmental Analysis


1.1 外部環境分析

External Environment Analysis


1.1.1 PEST分析

PEST Analysis


P: Politics(政治的要因):







Anything that changes the rules of the market, such as regulations

・ law, law revision (regulation / relaxation)

・ tax system, tax reduction / tax increase

・ politics, change of government

・ court system

・ political organizations, demonstrations


E: Economy(経済的要因):







What affects the value chain, such as the economy and economic growth

・economic trends

・economic growth rate


・ exchange rate, stock price, interest rate, crude oil

・ consumption trends


S: Society(社会的要因):







What affects the demand structure, such as demographic changes

・demographics, density, composition

・ fashion, public opinion

・ household

・ religion, education, language

・ old population, declining birthrate


T: Technology(技術的要因):







IT or other items that affect the competition stage

・ infrastructure

・ IT utilization

・ innovation

・ patent

・ new technology, technology development


1.1.2 5フォース分析

 Force Analysis






・ competitive companies in the industry

・ threat of new entry

・ alternative threats

・ seller's bargaining power

・ buyer bargaining power


1.2 内部環境分析

Internal Environmental Analysis


1.2.1 3C分析

3C Analysis





1.2.2 SWOT分析

SWOT Analysis






1.2.3 SWOTクロス分析

SWOT Cross Analysis






2. As-Isモデル/To-Beモデル

As-Is model / To-Be model


2.1 5W1H分析

5W1H Analysis



2.2 Gap Analysis


2.3 シナリオ分析

Scenario Analysis


3. STPモデル

STP model

3.1 Segmentation

3.2 Targeting

3.3 Positioning


4. Program Charter(憲章)

4.1 Vision(目的)

4.2 Mission(目標)

4.3 Scope(方針)



Samurai PM, Japanese Ways for

Co-creation by Syncreate.